DS17 is a new breed of creative agency with one goal in mind, to be new. We're here to be a fresh pair of eyes on design. We don't like labels or limits, we don't restrict our work to traditional design. DS17 is a creative melting pot, coming up with ideas that work, coming up with new mediums to work into them.

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our vision is to transform the world of the cost consultant into a global business partner.

design creates culture. culture shapes values. values determine the future.

no design works unless it embodies ideas that are held common by the people for whom the object is intended.

design must seduce, shape, and more importantly evoke an emotional response.

design is not just what something looks like and feels like. design is how it works.

truly elegant design incorporates top-notch functionality into a simple, uncluttered form.

the most important thing about design is how it relates to people.

The Block’s style guru Neale Whitaker: Why a great design also feeds the soul

Last week I attended a cocktail party to toast delicious, a magazine close to my heart. The March issue celebrates food and design and the fact I enjoyed the pendant lights (industrial, oversizes) as much as the canapés made me reflect on how restaurant interiors have matured in those 13 years.

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The Block’s style guru Neale Whitaker: Why a great design also feeds the soul

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