DS17 is a new breed of creative agency with one goal in mind, to be new. We're here to be a fresh pair of eyes on design. We don't like labels or limits, we don't restrict our work to traditional design. DS17 is a creative melting pot, coming up with ideas that work, coming up with new mediums to work into them.

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our vision is to transform the world of the cost consultant into a global business partner.
design creates culture. culture shapes values. values determine the future.
no design works unless it embodies ideas that are held common by the people for whom the object is intended.
design must seduce, shape, and more importantly evoke an emotional response.
design is not just what something looks like and feels like. design is how it works.
truly elegant design incorporates top-notch functionality into a simple, uncluttered form.
the most important thing about design is how it relates to people.



we're currently working on

lotus barangaroo – broadsheet

By |November 8th, 2016|

The fusion of indigenous Australian produce and Chinese recipes isn’t common in Sydney (Billy Kwong pioneered it). Chef Chris Yan of Lotus Barangaroo is excited by that.

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nour – wallpaper

By |November 8th, 2016|

Awash with sorbet shades and delicate metallic flashes, contemporary Lebanese restaurant, Nour, in Sydney’s Surry Hills, literally sets the tone for a palate refresh.

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beta bar – wallpaper

By |October 24th, 2016|

Part of Sydney’s Hellenic Club, an association established in 1924 by the city’s Greek community, Beta Bar sits above Alpha, the modern restaurant. And while the eatery is awash in Santorini-white furnishings, the bar is deliciously saturated with confectionary hues and metallic shimmers.

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bel & brio – the au review

By |October 24th, 2016|

Now that The Streets of Barangaroo are beginning to take shape, the timing is right for the immense harbourside precinct to get its very own European style emporium. That would be Bel & Brio, a 5-in-1 venue which is now open in one of the area’s premier sites, offering a multitude of experiences, blending high quality farm-to-table dining and a comprehensive wine bar with takeaway, coffee and retail

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nour – daily telegraph

By |October 24th, 2016|


It’s Lebanese food but not as we know it at flashy newcomer, Nour, in Surry Hills.

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bel & brio – gourmantic

By |October 5th, 2016|

Bel & Brio is bringing an exciting new eating, drinking and shopping concept to the The Streets of Barangaroo.

Designed like a European emporium by DS17 designers, the 800 square metre venue is inspired by the great food halls of Europe with an elegant yet classic fitout that includes natural materials such as beautiful timbers, brass, copper, polished concrete and marble.

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