The concept works thanks to the genre-blending design genius of Paul Papadopoulos, who brought out the heritage features of the site: sky high ceilings, exposed columns and bare brick.
DS17 is a new breed of creative agency with one goal in mind, to be new. We're here to be a fresh pair of eyes on design. We don't like labels or limits, we don't restrict our work to traditional design. DS17 is a creative melting pot, coming up with ideas that work, coming up with new mediums to work into them.
P 612 9555 1805F 612 9555 2847
hello@ds17.com.au
our vision is to transform the world of the cost consultant into a global business partner.
design creates culture. culture shapes values. values determine the future.
no design works unless it embodies ideas that are held common by the people for whom the object is intended.
design must seduce, shape, and more importantly evoke an emotional response.
design is not just what something looks like and feels like. design is how it works.
truly elegant design incorporates top-notch functionality into a simple, uncluttered form.
the most important thing about design is how it relates to people.